The visual identity for One Cobham is a considered nod to its roots — drawing from the town’s architectural charm and cultural landmarks. From the curves of the old mill to the forms found in Painshill Park and the details along the high street, familiar local shapes are reinterpreted into a confident, contemporary brand language.

These distinctive motifs act as flexible visual devices — sometimes framing photography, other times creating bold blocks of colour — allowing the identity to adapt seamlessly across print and digital touchpoints. Whether used to highlight, reveal or connect content, they bring cohesion and character throughout.

A warm, expressive colour palette underpins the design. Soft pinks, gentle yellows and earthy terracottas reflect Cobham’s natural and built environment, while bolder tones inspired by local flora inject vibrancy and energy. The overall tone is playful but grounded — a brand identity that feels as welcoming and distinctive as the community it represents.