branding No.55 branding No.55

Reasons you’re ready for a rebrand

As spring unfolds its vibrant colours and brings renewal to the world around us, it serves as a poignant reminder for business owners to engage in reflection & renewal. In this spirit, here are compelling reasons to consider a rebrand for your business:

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branding, Strategy No.55 branding, Strategy No.55

What is a brand model?

A brand is more than the sum of its parts. A brand model - your purpose, proposition, pillars & personality - a robust brand model serves as a unifying thread, shaping how people perceive and discuss a company, its products, or its services

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branding No.55 branding No.55

Colour Psychology in Branding

A brand’s colours play a significant role in shaping its identity & perception. By understanding colour psychology brands can harness the full potential of colour to create impactful visual identities that resonate with their audience & leave a lasting impression.

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